There was an article in a New Zealand newspaper, the Manawatu Standard, about BookCrossing! (But you knew that already, didn't you? For the title of this post I should have written "Flying Elephants Are Becoming Popular Again", just to really throw you off.. Ah well, there's always next time..)
I know I know, hundreds of articles have been written about BookCrossing.. What makes this particular article so noteworthy? Well, to answer your question, read the article, and then click here. Or here. You may even click here. But read the article first.