In this week's Georgia Straight, Jeff Paterson criticizes the NHL's decision to have two California teams play two regular-season games in London, England next season. Article.
If the NHL was really, truly serious about promoting its product and its image around the world, it would have Sidney Crosby and Alexander Ovechkin and their teammates on the first flight overseas. They're the face of the game going forward; they're the biggest names in the game right now.
The NHL would have been much better off blowing its marketing budget actually promoting the fact that a new season was starting in Los Angeles and in Anaheim. Take all the bells and whistles that will be trotted out in London and make the same splash right there in Southern California—and then do the same thing in Chicago and Nashville and Phoenix and Atlanta and New Jersey, for that matter.